Archive | social media

Using Micro Goals to Fine Tune Your Social Media Campaigns

Using Micro Goals to Fine Tune Your Social Media Campaigns

Jul 26th, 2010No Comments

Last week, I explained the concept of micro goals in regards to social media and why it’s so important to track such a large collection of seemingly insignificant numbers.

Understanding and Establishing Micro Goals for Your Social Media Campaigns

Understanding and Establishing Micro Goals for Your Social Media Campaigns

Jul 23rd, 2010No Comments

A few weeks ago I wrote a handful of articles on how to develop a proper social media strategy by developing goals, breaking those goals into supportive goals and matching goals to appropriate tactics.

How to Know When Your Site Needs Social Media Before SEO

How to Know When Your Site Needs Social Media Before SEO

Jul 19th, 2010No Comments

Every now and then Search Engine Guide’s Associate Editor Stoney deGeyter finds himself on the phone with a potential client trying to talk them into putting their conversation on hold and giving me a call. Why?

How to Know When Your Site Needs SEO Before Social Media

How to Know When Your Site Needs SEO Before Social Media

Jul 16th, 2010No Comments

Every now and then I find myself on the phone with a potential client trying to talk them into putting our conversation on hold and giving my Search Engine Guide’s Associate Editor Stoney deGeyter a call. Why

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