Archive | social media
Using Micro Goals to Fine Tune Your Social Media Campaigns
Last week, I explained the concept of micro goals in regards to social media and why it’s so important to track such a large collection of seemingly insignificant numbers.
Understanding and Establishing Micro Goals for Your Social Media Campaigns
A few weeks ago I wrote a handful of articles on how to develop a proper social media strategy by developing goals, breaking those goals into supportive goals and matching goals to appropriate tactics.
How to Know When Your Site Needs Social Media Before SEO
Every now and then Search Engine Guide’s Associate Editor Stoney deGeyter finds himself on the phone with a potential client trying to talk them into putting their conversation on hold and giving me a call. Why?
How to Know When Your Site Needs SEO Before Social Media
Every now and then I find myself on the phone with a potential client trying to talk them into putting our conversation on hold and giving my Search Engine Guide’s Associate Editor Stoney deGeyter a call. Why

I'm with you on all fronts here John. Google and Facebook are both still operating
Clay, That's great to hear! It's so easy (and as you said, fun) to jump in
This method would work for virtually any plan or project. Nicely done, Jennifer!
You have it exactly right Jennifer. I started using Social Media because it was fun and
Thanks for the overview of this issue Jennifer. Two problems I see are that there's