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	<title>Small Business Social Media Strategy - Jennifer Laycock</title>
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	<description>Big Ideas on a Small Budget for SMBs</description>
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		<title>Double Berry Shortcake Sliders</title>
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		<pubDate>Wed, 18 Aug 2010 15:58:20 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Sweet Results]]></category>

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		<description><![CDATA[There's a challenge that comes with putting great ideas into play when you have limited resources]]></description>
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		<title>Extraordinarily Well Done Chocolate Chip Cookies</title>
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		<pubDate>Wed, 04 Aug 2010 15:15:52 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
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		<description><![CDATA[Earlier this week I was talking to someone about what I do for a living and they made the comment that &#8220;anyone can be a ]]></description>
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		<title>Using Micro Goals to Fine Tune Your Social Media Campaigns</title>
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		<pubDate>Mon, 26 Jul 2010 14:40:35 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
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		<category><![CDATA[social media]]></category>

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		<description><![CDATA[ Last week, I explained the concept of micro goals in regards to social media and why it's so important to track such a large collection of seemingly insignificant numbers. ]]></description>
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		<title>Understanding and Establishing Micro Goals for Your Social Media Campaigns</title>
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		<pubDate>Fri, 23 Jul 2010 12:15:56 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
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		<category><![CDATA[social media]]></category>

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		<description><![CDATA[A few weeks ago I wrote a handful of articles on how to develop a proper social media strategy by developing goals, breaking those goals into supportive goals and matching goals to appropriate tactics. ]]></description>
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