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	<title>Small Business Social Media Strategy - Jennifer Laycock</title>
	<link>http://www.jenniferlaycock.com</link>
	<description>Big Ideas on a Small Budget for SMBs</description>
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		<title>Double Berry Shortcake Sliders</title>
		<description><![CDATA[There's a challenge that comes with putting great ideas into play when you have limited resources]]></description>
		<link>http://www.jenniferlaycock.com/blog/double-berry-shortcake-sliders/</link>
			</item>
	<item>
		<title>Extraordinarily Well Done Chocolate Chip Cookies</title>
		<description><![CDATA[Earlier this week I was talking to someone about what I do for a living and they made the comment that &#8220;anyone can be a ]]></description>
		<link>http://www.jenniferlaycock.com/blog/extraordinarily-well-done-chocolate-chip-cookies/</link>
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		<title>Using Micro Goals to Fine Tune Your Social Media Campaigns</title>
		<description><![CDATA[ Last week, I explained the concept of micro goals in regards to social media and why it's so important to track such a large collection of seemingly insignificant numbers. ]]></description>
		<link>http://www.jenniferlaycock.com/blog/using-micro-goals-to-fine-tune-your-social-media-campaigns/</link>
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		<title>Understanding and Establishing Micro Goals for Your Social Media Campaigns</title>
		<description><![CDATA[A few weeks ago I wrote a handful of articles on how to develop a proper social media strategy by developing goals, breaking those goals into supportive goals and matching goals to appropriate tactics. ]]></description>
		<link>http://www.jenniferlaycock.com/blog/understanding-and-establishing-micro-goals-for-your-social-media-campaigns/</link>
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